The 150th Open at St Andrews: A rundown of the record-breaking numbers

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Golf fans are set to turn out in record-breaking numbers for the 150th instalment of The Open at St Andrews in July. Amid an unprecedented demand for tickets, the historic milestone event is shaping up to be an extraordinary sporting spectacle. The R&A has advised that more than 1.3 million applications were made in the […]

Keeping cool: Tips to beat the heat when playing golf

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Being prepared is the key to ensuring you beat the heat and stay cool while out on the golf course. With the sun beating down, the heat can start to take its toll in short time, however if you plan ahead it can make a world of difference. As noted by long-term Fenix XCell Brand […]

What are the odds of hitting a hole-in-one?

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What’s more statistically improbable than hitting a hole-in-one? Hitting two holes-in-one! In fact, as we’ll look at below, the odds of marking two holes-in-one on your scorecard in a single round are simply astronomical. According to the National Hole-in-One Registry, the chances of an average player making an ace are 12,000 to one. Meanwhile, the […]

Clutch or choke? Reset with a left-hand squeeze to make that pressure play

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When the pressure’s on, will you deliver? A research team at the Technical University of Munich (TUM) has been investigating the phenomenon of choking and come up with a solution that can help right-handers in high-pressure situations. Research undertaken by TUM’s Sport Psychology working group across a variety of sports – including badminton, beach volleyball, […]

Fenix Custom: High-quality bespoke safety and protective workwear

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The importance of high-quality safety and protective workwear, suitable for specific workplace applications, cannot be stressed enough. At Fenix Custom, we understand health and safety is a strong focus for companies across all aspects of operations, helping to protect employees when carrying out their day-to-day tasks. Of course, each industry has its own individual requirements. […]

Fenix Custom: A step-by-step guide to creating an eye-catching corporate polo

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Custom polos are a convenient and highly effective way to express your business’ unique corporate identity. Be it for an upcoming conference or event, a sports or social group, or simply for wear around the office, a polo tailored to your exact specifications can make a striking first impression. In short, the marketing power of […]

Getting it right with golf attire: Picking out the perfect polo

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For many, the first thing about golf attire that comes to mind is the attention-grabbing getups some of the more flamboyant golf pros have graced the courses in over the years. This may well conjure up images of blazing colors and eye-catching prints splashed against a staid backdrop of manicured greens and elegant clubhouses. Of […]

IAGTO welcomes Fenix XCell as a preferred merchandise provider

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Bangkok, Thailand, March 15, 2022: Bangkok-based apparel company Fenix XCell has hit the ground running in 2022, having been welcomed by the International Association of Golf Tour Operators (IAGTO) as a preferred merchandise provider. Fenix XCell has been selected as IAGTO’s preferred partner for supplying premium golf merchandise, offering golf courses, hotels, tourist boards, golf […]


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