Jordan’s Grove XXIII Golf Course Using Drone DeliveryFenix XCell
Michael Jordan — you know, the ex-basketball player, owns his very own exclusive golf club in Florida, and it’s called Grove XXIII, since he was No. 23 throughout his career (except for those few months when he was No. 45 when he came back).
The story goes that Jordan had grown tired of the regulations and rules and culture of Medalist Golf Club in Jupiter. Instead of playing the long game to change some things about the club that he didn’t like, Jordan decided he would just start his own club. He bought land, hired Bobby Weed to design a course, and then he invited some members. That’s what happens when you’re a billionaire.
Jordan’s Grove XXIII apparently isn’t the typical, austere private club. Quite the opposite. His Airness has brought some unique amenities and technology to his club, including replacing the traditional beverage cart with drone delivery service. You read that right.
Instead of having a member of staff drive around the cart path all day and selling drinks to members, or limiting members’ access to halfway houses, Jordan’s Grove XXIII uses drones to send out members’ orders right to them on the golf course. The members order drinks and/or snacks, and then the order is compiled and hooked up to a drone. The drone is then flown out to where the ordering members are and lowered down to the ground gently by drone pilot. The members take their order, and then the drone is flown back to the clubhouse to repeat the process.
Tennis star, Caroline Wozniacki shared video of a drone landing with beverages and snacks during her recent visit to Grove XXIII. Check it out here: https://twitter.com/i/status/1335761784603627520
Perhaps in future, we will also be able to deliver our Fenix XCell apparel using the same method!